HOW
TO EXPORT TO BRAZIL?
Before
exporting to Brazil, it is quite important to know and understand the
requirements of the Brazilian market and Regulatory Agencies, which may involve
the need for registration, certification and even the adaptation of your
product.
1st
step: Understanding the Regulatory Agencies
Brazil
has several Regulatory Agencies with enough power to allow, or not, the export
or import of a range of products. You may have heard about some of them:
Anvisa, Inmetro, MAPA, Ibama, Suframa, Anatel, COMEXE, among others.
These
Regulatory Agencies have their own legislations, which must be complied with
before exporting or importing a product.
2nd
step: Company and Product compliances
Some
products have mandatory registrations and certifications within the Regulatory
Agencies, and without them you will not be able to export to Brazil. In some
cases, even the company must comply with some requirements, such as Good
manufacturing practices (GMP) or inspections.
As Brazil has several Regulatory Agencies, it
is sometimes difficult to know which one manages your product. And this is
where we join you to help.
3rd
step: Which products must be analyzed?
In
order to give accurate information, we need to know your product and your
company well. But, generally, registration and certification are mandatory for:
Health and hospital products; Pharmaceutical products; Food and beverage; Fauna
and flora; Toys; Telecommunication products and wireless technology; Chemicals;
Appliances; Personal protection items; Products for babies and children;
vehicles and other means of transport; among others.
4th
step: Company and Product analysis
After
knowing better your product and your company, we check all the requirements you
must comply in order to export to Brazil. We inform if your product and your
company is subject to registration, certification or adaptation, and, if so, we
help you to achieve it to be able to export to Brazil.
5th
step: Sales and distribution channels
Before starting your commercial prospecting,
it is essential to know the sales and distribution channels for your product in
Brazil. Some products are usually imported by distributors and wholesalers, but
others can be imported directly by retailers. It is also crucial to understand
where and by whom your product is usually sold to the final customer.
6th
step: The price of your product in Brazil
Another
essential task is to know how much your product will cost in Brazil, as well as
to check if your price is in accordance to the market price and to know the
competition prices.
7th
step: Commercial Prospecting
After knowing better the Brazilian Market and
its dynamics, it is time to start the commercial prospecting. We can also help
you in this step, by mapping potential importers and arranging Virtual Trade
Missions (VTM) with the interested ones.
Written
by Eduardo Vidal
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